NEW The Do-Overs Staging Co.
- Jessica Doberneck
- 2 days ago
- 3 min read
I'm thrilled to announce the launch of my new venture: The Do-Overs Staging Co.! As many of you know, I've been working in real estate for some time, and one thing I've consistently noticed is the transformative power of staging.
I've always had a passion for interior design and marketing, and I believe that these skills give me a unique advantage in the world of real estate. I've seen firsthand how a well-staged home can significantly impact its appeal to potential buyers, leading to quicker sales and higher offers. However, I also noticed that many professional staging services come with a hefty price tag. That's why I decided to create The Do-Overs Staging Co. – to provide top-notch staging services at a more accessible price point.
Now, I want to be clear: I'm not moving away from real estate. Real estate remains my primary focus. The Do-Overs Staging Co. is simply an extension of my commitment to providing the best possible service to my clients. I understand what it takes to sell a house, and I refuse to put my name on a property that isn't market-ready.
You might be wondering, "Why charge for staging?" The answer is simple: staging involves real costs. We have to pay movers, storage, compensate our staging staff, and often purchase additional items to perfectly suit each unique home. My goal isn't to make a huge profit from staging, in fact, my goal is to be a hair above break even on each house we stage. If I can be in that target range then I’m achieving my core value: Do what's best for my real estate clients. I'm in the business of getting you top dollar for your home and selling it quickly, and staging is how we do that!

Bringing Life Back to Homes
Here's another thing that sets The Do-Overs Staging Co. apart: our philosophy. I've always been annoyed by the "luxury" approach that many staging companies take. Staging isn't about creating a sterile, impersonal environment. It's about bringing life and personality to a house! It should be an exciting and invigorating experience. At The Do-Overs Staging Co., we keep things fun and engaging because we believe that "every first impression deserves a Second Chance!"
Thank you for your continued support. I'm excited to embark on this new chapter and to help my clients achieve their real estate goals with The Do-Overs Staging Co.!
FAQs About The Do-Overs Staging Co.
I know you might have some questions about this exciting new venture! Here are a few answers to get you started:
Q: Does this mean you're no longer focusing on real estate?
A: Absolutely not! Real estate remains my primary focus and passion. The Do-Overs Staging Co. is a service I'm offering to my real estate clients to help them achieve the best possible results when selling their homes. Think of it as an enhanced service within my real estate offerings.
Q: Why did you decide to start a staging company?
A: Through my experience in real estate, I saw a real need for high-quality staging that doesn't break the bank. I knew I could leverage my interior design and marketing background to provide exceptional staging at a more reasonable cost than many professional stagers charge. Plus, I'm personally invested in ensuring every home I represent looks its absolute best!
Q: Is staging with The Do-Overs Staging Co. free for your real estate clients?
A: While my ultimate goal is to get my clients top dollar and a quick sale, staging does involve tangible costs such as movers, employee time, and the purchase of unique items for each property. Therefore, there is a fee for the staging service. However, I strive to keep these costs as low as possible, often just aiming to break even, because my priority is my clients' selling success.
Q: What makes The Do-Overs Staging Co. different from other staging companies?
A: Great question! Many staging companies seem to focus on a very similar, often impersonal "luxury" aesthetic. At The Do-Overs Staging Co., we believe in bringing life and personality into a home. Staging should make a house feel inviting and engaging! We aim to create spaces that buyers can truly envision themselves living in, and we like to have fun in the process. We believe even the most luxurious homes should have character!
Q: Will I be able to purchase the staging items I see in the homes?
A: This is something we're very excited about! We are currently working on building a feature on our website where you might be able to shop some of the unique pieces used in our staging projects. Stay tuned for more updates on this – we think you'll love it!
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